Mission

To be the world’s leading EdTech provider of scholarly, literacy and learning solutions related to the Middle East and North Africa.



Vision

To improve life through learning.


Our Principles

To our employees

We will always treat our employees with integrity, respect, honesty, and transparency in order to create a work space where employees feel safe and empowered, and feel a sense of pride and love for the company.

We will always nurture and encourage innovation, creativity, and productivity.


To our customers

We will provide the highest quality cost-effective knowledge and learning solutions via state-of-the-art technology.


To our partners

We will provide the highest quality, transparent, and secure content distribution platforms via state of the art technology.